South Asian Journal of Marketing & Management Research
  • Year: 2012
  • Volume: 2
  • Issue: 8

Importance of ethical public relations in company at present ERA

  • Author:
  • M. Malathi, P. K. Muthappan
  • Total Page Count: 10
  • Page Number: 185 to 194

*Research Scholar, Department of Corporate Secretaryship, Alagappa University, Karaikudi, India.

**Professor, Department of Corporate Secretaryship, Alagappa University, Karaikud, India

Online published on 31 August, 2012.

Abstract

Current competitive environment, required to make good ethical decisions can promote and sustain growth in company. Particularly while taking decision as to expansion or reconstruction of business. The article focuses ethical behaviour in company and failure of ethics under corporate governance to analyse how the growth in the size of company necessitate careful decision-making by the management on a host of issue. Markets for corporate control are thought to perform important ethical functions in promoting a greater shareholder orientation among corporate management.