E-commerce trends in the current scenario

Developing country of India is one of the world’s leading emerging markets, growing at a rate of 6-7% even through an era of global economic downturn. The introduction of e-commerce has increased transparency and liquidity in the marketplace. Online sales are expected to overtake traditional sales in less than 10 years. The US was the 2010 leader in global e-commerce sales at 27% of worldwide volume; US e-commerce retail sales totaled about $177bn in 2010, up an average of 13% from 2009. New avenues for e-commerce e.g. daily deals, private sales, etc. boosted the sectors momentum in 2010 and will contribute an increasingly larger share of the e-commerce market in the next few years. The impact of information technology having is brought out more number of online transactions through internet. The internet users in India have time and again adopted the advancements in the online space and are always seeking out to include digital interactions into their daily activities-making purchases and indulging in transactions being one of them. The e-commerce industry is one of the biggest markets in India and GDP will increase 5 times by 2030 further India’s population will be wealthier within few decades. This paper aims to find out the online buy and sell transaction through ecommerce and its applications in various places. Further it provides the major transaction of e-commerce advantages and disadvantages brings out through mcommerce.