South Asian Journal of Marketing & Management Research

  • Year: 2012
  • Volume: 2
  • Issue: 9

Social inclusion through micro insurance and micro finance: a case study of rural India

  • Author:
  • Dr. Saurabh
  • Total Page Count: 13
  • DOI:
  • Page Number: 170 to 182

*Assistant Professor, College of Management, Shri Mata Vaishno Devi University, Katra, Jammu & Kashmir, India

Abstract

India for time immemorial has been characterized by an unorganized agriculture based economy. The ruralites had always been dependent on the natural blessings in the form of rainfall or other favorable conditions. For such unorganized illiterate farmers or artisans the only thing previously existing was vicious circle of poverty.

New initiatives of the government and NGO’s are making an attempt to include the

weaker sections of the society in the mainstream. Henceforth the concept of social inclusion was derived to benefit the socially excluded group. The basic tools which may play a key role in the implementation of the concept to the grassroots level are micro insurance and microfinance.

In order to explore the role of the above mentioned tools of Micro Insurance and Micro Finance in Social Inclusion certain objectives are formulated as

To explore the effectiveness of micro insurance in the social inclusion.

To explore the effectiveness of micro finance in social inclusion.

To find out whether the rural section of the society has been included (benefited) through the micro insurance or micro finance on real ground.

The paper is proposed to be exploratory in nature with the sample size of 200 respondents from the rural background. The questionnaire will be devised on the basis of five point Likert scale in English Language along with an exact translation in Hindi. Thus the method of primary research is structured survey method.

Keywords

Social Inclusion, Micro Insurance, Micro Finance, Weaker Section, Social Reengineering, NGO