South Asian Journal of Marketing & Management Research
  • Year: 2012
  • Volume: 2
  • Issue: 9

A study on the quality of work life among the medical representatives in Madurai city

  • Author:
  • M. Vignesh
  • Total Page Count: 13
  • Page Number: 206 to 218

*Assistant Professor, Department of Management Studies, The American College, Madurai, Tamilnadu, India

Online published on 24 September, 2012.

Abstract

High competition among the firms make the managers to exert a pressure among their employees to achieve a desired turnover, profit in order for their sustenance. The stress gained by the managers from the top level management can be over poured on the executive level employees. This can be either as a heavy work target or tight work hours which may create stress so that they cannot balance their normal family life. Stress can be viewed under different dimensions. It is worth to say that, where there is a life, there is a stress. Most people perceive stress either in a “physiological” or “psychological “way. They never knew that stress in the long term may affect their quality of work life balance. By maintaining a proper QWL even negative stress can be transformed to a positive stress (eustress).

Keywords

Stress, eustress, work hours, work stress, QWL