South Asian Journal of Marketing & Management Research
  • Year: 2013
  • Volume: 3
  • Issue: 11

Hospitaility industry technology: Trends and its implications

  • Author:
  • K Santhosh Kumar, K. S. Chandrasekar
  • Total Page Count: 8
  • Page Number: 70 to 77

*Sr. Manager, Inter Globe Technology Quotient Pvt. Ltd., Cochin

**Professor and Director, School of Business Management and Legal Studies, University of Kerala, Thiruvananthapuram

Online published on 23 December, 2013.

Abstract

In a “global village”, the customer is a “global citizen”. You never know where your customer could originate from. He will reach out to you from where ever he is. Thanks to technology. When it comes to travel, today's global customer likes to venture out, explore and enjoy his life. He has his desire to live life to the fullest and so he will explore all possible places to enjoy. This global customer is a business opportunity for the hospitality industry. In order to capture the business, the industry should be capable enough to serve the requirements of its customers. Customers are techno savvy and aware of the technological advancements shaping up in the industry. He is not ready to compromise on quality and luxury. Technology adds wings to luxury and the expectations of the customer. The trend available for the industry is that it is ever growing and the growth rate shows a positive trend. To stay afloat, the industry needs to be geared up with the latest technology which would aide it to capitalize the opportunity. World is fast changing, so is the customer. He doesn't look at the old fashioned styles. He needs to enjoy the latest trends about which he is completely aware of. World is at his finger tips, at the click of a button he gets the required information that he wants, which includes what he can expect and what is available to satisfy his comfort and easiness. His requirements are varied which needs to be taken care of, otherwise the customer has another door to knock. The technological advancements also help the industry to arrest the high cost of operation, while it helps to improve the profitability and sustain in a highly competitive industry.

Keywords

Hospitality Industry, Technological advancements, technology implementation in hospitality industry