South Asian Journal of Marketing & Management Research
  • Year: 2013
  • Volume: 3
  • Issue: 2

Organizational excellence – A constructive role of creative leadership

  • Author:
  • K. Gunasundari
  • Total Page Count: 8
  • Page Number: 23 to 30

Assistant Professor, Karpagam Institute of Technology, Coimbatore, Tamilnadu, India

Online published on 28 February, 2013.

Abstract

Moving an organization towards excellence improves tremendously its competitiveness in an ever changing marketplace. It requires discipline and commitment. It involves the management of innovation and change and a systematic approach to assess and design excellence into an enterprise. The key to organizational excellence is excellent leadership and at the heart of excellent leadership has four foundational values – joy, hope, peace and love.

Organizational excellence requires leaders to communicate the vision in a way that induces hope. Leaders like Walton -believe that all people have enormous potential waiting to be unleashed, and they use meaningful communication to activate and harness the energy of hope. Information is the vehicle that turns hope into action. Successful organizations require coordinated action, and coordinated action depends on the existence of shared meaning and common interpretations of reality.

Keywords

Employee performance, Leadership, Organizational excellence