Assistant Professor, Department of Management Studies, Bharath University, Chennai, India
Online published on 28 February, 2013.
“Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others.”-Philip Kotler. Marketing is everywhere. Formally or informally, people and organizations engage in a vast number of activities that could be called marketing. There are four P's of marketing mix namely 1. Product 2. Price 3. Promotion 4. Place (Distribution). A major focus of this article related to channels of distribution in Cement industry. A channel of distribution comprises a set of institutions which perform all of the activities utilized to move a product and its title from production to consumption. This research has focused in cement industries confined with retailers and consumers.
