South Asian Journal of Marketing & Management Research
  • Year: 2013
  • Volume: 3
  • Issue: 3

Do demographic variables influence organizational culture

  • Author:
  • A. Elangovan, J Mala Jayashree
  • Total Page Count: 13
  • Page Number: 17 to 29

*Professor and Head, Department of Commerce, Periyar University, Tamil Nadu, India

**Research Scholar, University of Madras, Chennai, Tamil Nadu, India

Online published on 3 April, 2013.

Abstract

An attempt has been made to investigate relationship between demographic variables such as age, gender, living area, designation, educational qualification, work experience, monthly salary, marital status, nature of family, number of dependents and organizational culture Of Salem Steel Plant workers. For the purpose of the study the respondents are selected by proportionate random sampling method. In view of complexity of data, the responses are processed and analyzed through using various statistical techniques such as Percentage, Mean, Range and Chi square test. The purpose of this research is to study the relationship of demographic variables with Organizational Culture. Further this research also pinpoints the impact of the demographic variables in organizational culture. Findings show that the demographic variables such as age, living area, designation, educational qualification, work experience, monthly salary, marital status, and numbers of dependents of an employee are significant predictors of organizational culture whereas the demographic variables such as gender and nature of family do not play a role in predicting organizational culture.