South Asian Journal of Marketing & Management Research
  • Year: 2013
  • Volume: 3
  • Issue: 3

Marketed surplus and market arrivals of rapeseed - Mustard in Jhansi division of Uttar Pradesh

  • Author:
  • Ram Kumar Jha, Anshul Kumar Jain
  • Total Page Count: 16
  • Page Number: 91 to 106

*Director, Centre for Communication and Development Research, Uttar Pradesh, India

**Research Scholar, Department of Management, Shri Jagdish Prasad Jhabarmal Tibrewala University, Vidyanagari, Jhunjhunu, Rajasthan, India

Online published on 3 April, 2013.

Abstract

Efficient marketing system is an essential adjunct for increasing oilseeds production and income of the farmers. Therefore, a comprehensive study of the production and marketing of oilseeds is of immense important particularly in view of the present national strategy to bridge the demand -supply gap of edible oils and for the well being of the farmers. Therefore, an attempt has been made in the present study that to assess the production and marketed surplus of rapeseed-mustard crop at farm level and the relationship between marketed surplus and market arrivals; and to evaluate the production and marketed surplus of rapeseed – mustard crop at farm level and relationship between market surplus and market arrivals.

The relationship between production and marketed surplus has been pursued at two levels, i.e., at micro level (based on primary data) and at macro level (based on secondary data). The positive relation shows that, if the market price increases then it would boost up the market arrivals.

Keywords

Marketed Surplus, Rapeseed-Mustard Crop, Regression, Micro Behaviour, Macro Behaviour