Determinants of customer churn behavior on telecom mobile

Mobile telecommunications customers are becoming more mobile every day, cancelling contracts and switching providers at the first sign of discontent. Customer churn happens to be the most imperative issue for mobile industry irrespective of their rapid growth. The rate of attrition with regard to the subscribers are also growing vibrantly and the churn rate (i.e. the rate at which a subscriber switches his/her operator) is expected to exceed 59% in 2013 from the current rate of 53%.Churn rate increases pungently in parallel to the growth of mobile subscribers. As churn cuts across all areas of an organization, the key to successfully reducing customer churn lies in adopting holistic, modular approach. Customer retention, therefore, is becoming critical to restrain the customer base. In this regard it is essential to infiltrate the basis for switching of the mobile users in India.