The globalized economy of 21st century has made the world somewhat level playing field in terms of trade and commerce. We are living in a new business environment where speed and innovation make doing business simpler yet at the same time present many challenges. Turning these challenges into opportunities will give birth to new businesses and new innovations. We are operating in a new business paradigm. It is important for the entrepreneur to understand the key factors of growth to keep business on track. However, there can be no guaranteed formula for growth nor is there one best fit-for-all model. Customer, innovation, strategy and adaptability to changes in the environment, leadership and talent apart from several other factors have been much talked about in literature as the key drivers of business growth. A business can also be modeled for growth around the five components of acquisition, activation, retention, referral and revenue. There are several custom models with different set of key drivers for growth. The primary question to ask is what is the primary driver of growth? The author considers engaged employees as the primary drivers of business growth. It is an engaged employee from leadership levels to the worker that enable (make happen) other elements of growth. This paper presents the findings of a survey conducted across 660 employees of 22 small IT companies in Greater Mumbai area to study the implementation and impact of employee engagement on business growth.
Employee Engagement, Engagement Strategy, Strategy, Key Drivers
