South Asian Journal of Marketing & Management Research
  • Year: 2013
  • Volume: 3
  • Issue: 5

Emergence of the management of services quality in restaurants of korça region

  • Author:
  • Esmeralda Shkira, Stela Zoto, Entela Stefo
  • Total Page Count: 11
  • Page Number: 13 to 23

Online published on 23 May, 2013.

Abstract

Industry of restaurants is growing up and being diversified very fast nowadays due to the growth of the costumers and their desires. The global market is becoming more competitive every day and companies search for new ways to gain an edge over their competitors around the globe.This paper analyses the management of services quality in restaurants, the effectiveness of existing management strategies, their adaptation to the problems occurring and the results of the adaptations. Korça region is a mountain destination with a lot of tourist resources and attraction. The major of tourist places are in rural areas around this city. There are a lot of restaurants in those tourist areas, but one of the problems of this tourist areas is the quality of services in all restaurants. There are a lot of factors that dictate the bad quality of services, so the first and immediate step it will be the identification of all this factors and how much each of them impact in the quality of services. However, in the absence of a study of the associated impact factors and the little information about the visitors and their expectations, is made a study in three touristic areas and are identified impact factors, strategies and approaches that are used up to now. So is recommended what it will be done in the future to make this areas more attractive in the eyes of nation and international tourists and more competitive.

Keywords

managing of services quality sustainability, competitive advantages, management of services quality