Associate Professor & Head, Department of Commerce, Sant Muktabai Arts and Commerce College, Muktainagar, India
Online published on 21 September, 2013.
Green marketing refers to the production, consumption and removal of products and services happen in a manner that is minimize harmful to the environment with growing awareness about the implication of global warming, non-biodegradable solid waste, harmful effects of poison etc. Both customers and producers are becoming increasingly sensitive to need for change into green products and services. While the change to “green” may appear to be expensive in the short term, but in the long term, it will definitely prove to be crucial and advantageous, cost-wise too.
