Assistant Professor, IMM, Qutab Institutional Area, New Delhi, India
Online published on 21 September, 2013.
In the scenario of caveat emptor all marketers are thinking innovatively on the lines of making the customer more and more comfortable and happy. The concept of shopping malls is one of the convenient ways created for the customers where they can shop, eat and amuse themselves by playing games or watching a movies all under one roof. Various branded retail outlets are available for the consumer to have comparison and selecting the best one.
The study undergone in this paper is an endeavor towards the analyzing the satisfaction level of customers who are shopping from the retail outlets of companies in Crown Interiorz Mall, Faridabad.
Shopping malls, Retail, Caveat Emptor, Crown Interiorz Mall