Research Scholar, Department of Commerce, Kurukshetra University, Kurukshetra, India
Online published on 21 September, 2013.
Government of India has introduced a liberal telecom policy regime since early 1990s that resulted in an enthusiastic participation of several private sector companies in mobile telecom services. Telecom Regulatory Authority of India (TRAI) has played an important role in the rapid progress of this industry in India. The liberal policy measures and regulatory autonomy have promoted robust growth and competition in the mobile telephony industry. However, for the last few years, this industry is experiencing serious challenges that include – reduction in earnings due to stiff competition, 2G scam, retarding growth rate in customer base and customer retention in the wake of Mobile Number Portability (MNP). The present study has been undertaken with the objective to bring out the emerging trends in mobile telecom industry in India in the wake of various policy measures taken by the Government. The study analysis the current scenario of mobile telephony industry in terms of changes in market structure, number of mobile service operators and market share of different telecom companies. It also examines growth rate and tele-density. The analysis provides detailed insights to the mobile service providers that will be useful in developing innovative strategies focusing on untapped rural consumer base in order to increase revenues and improve profit margins.
Mobile Telephony, Mobile Number Portability, Tele- density
