Environmental sustainability in restaurants: A study of customers

We have become habitual for overutilization and exploitation of our limited resources that ways of deployment and production are not everlasting in our society. Topic of Sustainability is of immense importance for holistic growth of business and society. Purpose of the study is to explore important sustainable practices of restaurants for environment conservation in customers’ view. Influence of demographic profile on understanding about the ecological sustainability was also identified. The study is exploratory in nature. Conclusions of the study indicate that Energy and Water Conservation are the most important factors in customers’ view and understanding about environmental sustainability was dependent on demographic profile of the customers.