South Asian Journal of Marketing & Management Research
  • Year: 2013
  • Volume: 3
  • Issue: 8

Consumer awareness and satisfaction towards electromagnetic induction stove (EMIC)

  • Author:
  • P. Sudarkodi
  • Total Page Count: 10
  • Page Number: 45 to 54

Assistant Professor, Department of Management Studies, Brindavan College, Bangalore, India

Online published on 21 September, 2013.

Abstract

Energy Conservation and Environmental protection have today emerged as pressing issues and being recorded top most priority by the companies all over the world. Having the responsibility to hand over a cleaner, safer, and green Environment to the next generation, it is high time we switched over to induction heating for cooking. Induction cooking is not some radical new technology: it has long been widely used around the world, both by professionals and homeowners. But in the last few years the technology has improved so much – and the costs have dropped so much – that a new wave of equipment, for both commercial and residential uses, has become available. As lifestyles have become more hectic and environmental concerns have risen, the introduction of induction heating in regards to cooking has brought a great sense of relief to many kitchens. Not only are they more economical and environmentally friendly, but the science behind the electric induction stove provides a safer cooking environment for the family. There are so many benefits to induction cooking that it is becoming increasingly popular in both residential and commercial kitchens. This study covers an analysis of the extent of awareness and satisfaction among the customer of usage of Electromagnetic induction stove. (EMIS).