Rural entrepreneurship in India

In the current world scenario, where all developed economies like the US and European Union are witnessing an economic slowdown, a developing nation like India can't escape the ripple effects of the macro-economic factors. Being primarily an agrarian economy, it comes as a rude shock to know that the contribution of the sector to the national income is almost negligible. To address this issue, it is necessary that the rural people, who are otherwise alienated from central markets, are fostered into entrepreneurs, thereby creating more employment and business opportunities, which would result in the overall development. Traditionally, both government and the private sector have struggled to reach remote and poverty stricken parts of India, especially eastern states such as Bihar. Even social entrepreneurs and civil society organizations struggle to apply their innovations because of poor reach and lack of absorption. This paper discuss about the issue and challenges of the rural entrepreneurship and their improvements.