South Asian Journal of Marketing & Management Research
  • Year: 2014
  • Volume: 4
  • Issue: 10

Role conflict and in pursuit of balance: a study on dual career couple

  • Author:
  • Rashmi Rai
  • Total Page Count: 11
  • Page Number: 36 to 46

Assistant Professor, Amity University

Online published on 3 December, 2014.

Abstract

The growing number of professional women at workplace in India, as in other countries, is leading to a rise in dual career couples who try to manage their work and home domains simultaneously. The challenge faced by dual career couple in the work domain is pursuit and enhancement of their own career which demands lot of time, energy, commitment whereas on the home front the priorities being children, It includes multifaceted involvement in demand fulfillment by family members in terms of emotional, financial and cognitive. Dual career couple constantly struggle to find a balance between home and career.

This Research paper try's to understand the in-depth knowledge about dual career couple, their lifestyle, advantage and disadvantages, challenges and management. How does the couples construct their own identity personally and professionally outside of the rigid roles imposed upon them. The primary objective of this study was to understand the factors contributing to an effective management of dual career couple.

There has been an immense development between gender roles of who will be the breadwinner and who will be the house maker. Research shows that dual-career couples have evolved throughout time. Wives have progressed to become much more then just a housewife; they have engaged in their own professional career. Studies have been made to explain how couples have coped with their marriage in being a dual-career couple.

Keywords

Dual career couple, Work life balance, Challenges and management