The employer branding in recent era is the major one that helps in acquiring talent, obtaining growth and maintaining employer value proposition. Inappropriate and inadequate ways of developing employer brand would be a waste of time, money and resources. Hence the company should know the efficient way of building and promoting their brand among employees and public. Thus the study gains importance in analyzing the IT Company's employer branding among the companies of Coimbatore city.
The study has followed Descriptive Research.
The main research instrument used in this project is questionnaire
By convenience sampling method, sample of respondents was selected from various Departments (200).
Both primary and secondary data has been used in the study. But a major part of the study has been completed by using primary data.
It is recommended that the company can use LinkedIn as their way to interact with their employees and public as most of the company people were the members of LinkedIn community. It is suggested that the company can be even more creative and innovative in building and maintaining their employer branding, because it is the way that the company can stand out of the crowd. It is suggested that the company can intimate the potential employees through newspaper ads and career website, as those are the medium which has more potential to communicate with the employees.
The data collected was analyzed through using statistical tools. The major findings were reported at the end of this project work on the basis of findings suitable suggestions have been made to the company to increase their branding.
