Age variances of children and conflict with their parents instigated by television advertisements

Absence of research on television advertisement and parent – children conflict and differences in conflict between their children have different age, and the extant research on children & television advertising lacks in theory based frameworks that explicate what managerial implications are appropriate for Age variances of children and conflict with their parents instigated by television advertisements in the post war marketing context. Present study explored managerial implication for Advertisement in Jaffna market. Using qualitative exploratory approach, data were collected from 10 parents in Jaffna district between 25 to 45 years of age with at least one child between the ages of four & twelve by using preset question based on a primary interview question as open- ended question format and codes were developed by the researcher. Through the concepts development, the researcher has found that differences in conflict between Jaffna parents’ children have different age.