South Asian Journal of Marketing & Management Research
  • Year: 2014
  • Volume: 4
  • Issue: 2

An emperical study on coconut cultivation and its productivity in recent senario

  • Author:
  • C.P. Prashanth Kumar, M.C. Duggappa
  • Total Page Count: 19
  • Page Number: 13 to 31

*Research Scholar, Lecturer in Commerce and Management, Sahyadry College, Shimogga, Karnataka, India

**Associate Professor, Department of Commerce and Management, Govt. First Grade College, Holehonnur, Shimogga, Karnataka, India

Online published on 13 March, 2014.

Abstract

In the medieval period the coconut was known as Nux indica, the Indian nut, during the same period it was also referred as Nargil tree, “the tree of life”. And in the Malayalam name “Tenga” for the coconut palm which related to Tamil “Tennai” and believed to have been introduced from Shri Lanka. Its geographical dispersion around the world was aided by waves of sea, travelers migrating and trading between homeland countries and even to more distant islands, from Asia to American coasts. Botanically, the coconut palm is a monocotyledon and belongs to the order Arecaceae, family Palmae and the specie is known as Cocus nucifera Linn. Since ancient times, coconuts are ceremonially associated with worship of Gods and Goddess in Hindu religion.