Reporting on corporate social responsibility a “Social innovation”

India has a history of two decades in performing corporate social responsibility & environmental accounting initiatives. Recent national and international surveys have came across the counting growth in the number of companies accounting into the betterment of the societal aspects.. Vital purpose of submission on an environmental report is to provide prospect audiences with useful and meaningful information. This research has observed that Indian companies follow various elements of sustainability and environmental aspects in the form of stand-alone environmental reporting or reporting along with the Annual/Financial Reports or Sustainability Reporting (which include the economic, environmental, health and safety, energy and social issues). Indian companies have not yet developed a holistic approach to environmental accounting & sustainability reporting, as there is lack of sustainability reporting guidelines. On the other hand, environmental awareness among Indian stakeholders is a major concern with advancement in societal and healthy environment. General public, stakeholders are sensitive about the hazardous influence of corporate activities on environment. Organization should ensure more detailed reporting as there is high propensity of environmental awareness among the stakeholders. Taking this stakeholders concern ahead the authors study the sustainability reports of top 100 companies of nifty and BSE to study the disclosure of different sustainability variables and to rate them in this regard.