The effect of social networking sites on consumers in hotel industry in Pune region

Social networking sites offers media technologies that can facilitate online functionality and monitoring perspectives wherein the data gathered can be used to develop their services for customer satisfaction. The hotel industry can market themselves in social networking sites. Hotel industry can use social networking sites to engage customers and clients in dialogue and recognize their needs. There are various platforms provided by the social Networking sites networks such as Facebook, LinkedIn, Twitter, Google, Trip advisor, holidayiq.com & YouTube and Twitter to the marketing of products and services for the hotel industry. Through these networking sites, hotel industry can interact with consumers before, during, and after the vacation experience. Social networking sites is relatively new and the advantages are abundance such as it is affordable, it is viral and has the potential to spread brand awareness quickly and far and it is said to be able to develop link baits, attention and massive amounts of traffic. However, it may not be appropriate for all hotel chains. The purpose of this study is to evaluate the effects of social networking sites in the hotel industry.