Research Scholar, Department of Business Administration, The University of Burdwan, West Bengal, India
Online published on 7 April, 2014.
In the modern fast life, customers are becoming highly dependent on the information technology which is actually creating the replacement of human interactions by the interactions of human-technology. At present, every organization is trying to gain the maximum utilization of the information technology in most efficient and effective way in the business operation especially at the time of delivery of different types of services to the customers where customers are fully aware of their needs and requirements, expectations, information technology, information technology enabled services. Like any other companies, life insurance companies are also trying to extend their business electronically with the help of modern technology in the present competitive insurance market. In the present context, researcher in this paper tried to observe the scope of e-business opportunity in Indian life insurance sector with special reference to the largest life insurance company of India namely Life Insurance Corporation of India in Burdwan district, West Bengal.
Customers, E-business, Information Technology, Insurers, Life Insurance
