An analysis of college student's impulse buying behavior

This paper attempts to explore the impulsivity among the college students of Bangalore with special reference to Apparels. The student's impulse buying tendency is influenced by various impulsive dimensions like psychology factors, emotional factors, store environment factors and product factors. The study is based on primary data collected from different college students in Bangalore with the help of structured questionnaires collected from 100 students. The data so collected is analysed using the SPSS tool. The statistical analysis used in the study is factor analysis. It is found that there are various factors influencing buying behaviour. But this study has analysed four factors of impulsive buying behaviour i.e., product, personal, store environment and promotional factors. The product characteristics like the product quality, new products, popularity of the product, packaging of the product etc. The purchasing powers of the people are really gone up. Thus the impulse buying behavior of the students is gone up mainly due to income, time pleasure, store characteristics and store environment.