A study on service quality and customer preference towards hero bikes with special reference to Krishna Motors, Dharmapuri

A research study was conducted with an objective to understand the customer preference in selecting Krishna Motors, Dharmapuri for purchasing Hero bikes. Customer preference is widely varied in accordance with pre and post sales service and service quality attributes. The core objective of the study is to identify and analyze service quality and predicament faced by the customers during their services. A structured questionnaire was developed to collect the required primary data from the consumers. Simple random sampling technique is used to select the sample within a finite population. Collected data were analyzed; reliability and Interpretation were carried out. The outcome of this research shows a comprehensively integrated framework to understand the relationships among several dimensions of service quality.