MNCs and its effect on the economy of different countries has always been a debated topic as it acts both as a boon and a bane. It has been always been argued that MNCs wipe out the local firms which is also quoted by Karl Marx in his “The Communist Manifesto”, where he has famously warned that small local businesses will inevitably be wiped out by large multinational companies in a form of imperialist capitalism. According to him, the destruction of local businesses leads to the loss of local culture, and the rise of a singular anonymous corporate culture which only varies slightly from country to country. In the above context our paper will try to focus on the impact of MNCs on the marketing practices adopted by local restaurants, what are the changes it has brought in their different function to keep them in the competition.
Local restaurants, MNCs, Marketing practices
