*Scholar, Department of Commerce, Sree Narayana College, Kollam
**Assistant Professor/Project Guide, Department of Commerce, Sree Narayana College, Kollam
Online published on 31 March, 2016.
India one of the largest emerging markets, with a population of over one billion. It is one of the largest economics in the world in terms of purchasing power. A super bazaar is large form of traditional grocery store. Super bazaars have changed the pattern of the life of customers. A comparative study on the consumer perception of Hercules super bazaar and retail outlets in Kollam town throws light on the factors which influence the customers, satisfaction level and problems faced by customers while shopping in super bazaar and retail outlets. This study has been found that Majority of the customers are visiting Hercules super bazaar for variety, discounts, offers, easy availability, cleanliness, with facility of entertainment for children and convenient parking facility and restaurant etc. still retail outlets are successful in attracting customers, The general customer profile easily reflects that the customers visiting the unorganized store usually visit it for the purchase of grocery products. Moreover such customers do not travel much to visit the retail stores.
