Women retailers in Doimukh, Naharlagun and Itanagar Circles of Arunachal Pradesh - analysis of some facts

The concept of women entrepreneurs is of recent development in Arunachal Pradesh. The present study unveiled that most of the women retailers are earning between Rs. 40,000-60,000 per month in garment, vegetable and meat sectors in the Naharlagun, Itanagar and Doimukh Circles of Arunachal Pradesh. However, sector wise analysis shows that most of the women retailers that constitute 72 percent of total sample under garment sector earn monthly gross income between Rs 40,000-60,000. The study has also revealed that 83 percent of the respondents are self driven and self directed to start off with the retail business. Beside this, family members, relatives and friends also are also found to have motivated them to take up retail business as a career. Further, it is revealed that the primary reason for selecting entrepreneurs as career by women of the study area is to earn money. 100 percent of the sample women respondents under the present study are found to have opted entrepreneurship to earn money. In addition, the study has unveiled that most numbers of women retailers which constitute 37 percent of the sample respondents have self financed them self. On the contrary, only 23 percent of the women retailers under present study are found to have taken financial supports from formal financial institutions.