South Asian Journal of Marketing & Management Research
  • Year: 2015
  • Volume: 5
  • Issue: 12

The depth of industrial organisational psychology is the extent of work effectiveness

  • Author:
  • Esha , Rahul Kumar
  • Total Page Count: 14
  • Page Number: 40 to 53

Department of Management, MMEC, Mullana, India

Online published on 31 March, 2016.

Abstract

Industrial and Organizational (I/O) Psychology is the application of psychology to the workplace. In other words, the scientific study of thinking and behavior at work. I/O psychologists study and help implement behavior in organizations, such as selecting employees, training them, appraising their performance as well as programs that help improve the motivation and work attitudes of employees. In spite of a long history, Industrial and Organizational (I/O) psychology appears to be relatively unknown beyond those who teach or practice it. I/O psychology considers not only people, but also the context within which those people work. The focus on individuals is a unique perspective in an environment where management is primarily concerned with the success of the organization as a whole. Instead, I/O psychologists try to understand people within the context of the place they work. Thus, this paper involves the basic understanding of I/O psychology, its key arears & top known psychologists working & implementation to prove its importance.

Keywords

Psychology, individual behavior, organizational behavior, key areas of I/O psychology