South Asian Journal of Marketing & Management Research
  • Year: 2015
  • Volume: 5
  • Issue: 2

An empirical study on web shopping behaviour among college girls in Sivaganga district

  • Author:
  • V. Sivakumar, A. Muthupriya
  • Total Page Count: 5
  • Page Number: 25 to 29

*Assistant Professor, Alagappa Institute of Management, Alagappa University, Karaikudi

**Assistant Professor, Department of Business Administration, Dr. Umayal Ramanathan College for Women, Karaikudi

Online published on 3 June, 2015.

Abstract

Web Shopping or Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, online storefront and virtual store. Mobile commerce (or m-commerce) describes purchasing from an online retailer's mobile optimized online site or app.