Role of green marketing in developing India

Modern era is the era of competition. Customers are the king of the market. They are well educated and aware regarding the products available in the market. Now a day customers want better quality product which don't harm to the environment. Green marketing is the marketing of products that are presumed to be environmentally preferable to others. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are environmental marketing and ecological marketing. Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. The main objective of this research paper is to analysis the role of green market with respect to various challenges and opportunities. Data is collected from secondary source.