Ethics: the essence of e-marketing

Marketing is more than selling and advertising. E-Commerce has revolutionized the business world by expending the marketplace and redefining the traditional organizational structure. Its economic influence has been considerable resulting in implication for legal frame work, society and ethics. E-Commerce and E – Marketing are closely related, Marketing provides the means by which the organization or business projects itself to audience, and also how it behaves and interacts in its market. It is essential therefore that the organization ‘s philosophy and ethical position referenced and reinforced by every aspect of marketing. Having a sound philosophy and ethical position determines and protects the spirit and integrity of your Organization. So, this is very important that marketer adhere to socially responsible and ethical practices in the marketing of their goods and products. Here, a research has been conducted to find out the role and significance of ethics in E – Marketing. Ethical and responsible decision making is not only important for public relations, but it is also necessary element in risk management and avoiding lawsuits.