Assistant Professor, P.G. Department of Commerce & Management, Arya College, Ludhiana, India
Online published on 3 June, 2015.
The magic of the third P i.e. Promotion mix out of the seven contemporary Ps of marketing mix is generating tremendous results in the modernized era. The things around us have nearly changed more or less completely in just the previous ten years. The pace of advancement is lightening. The difference is not of sight rather of vision. And to the surprise, the television advertisement is the biggest player in this game changing process.
