Rural marketing - emerging opportunity in rising India

India is changing and so as its consumers. Indian economy consists of both urban and rural consumers. Rural people contribute to Indian economy by supplying so many agriculture and rural products which are base of Indian economic development. But to serve rural market and consumers with manufactured products and services which are not available in rural areas is still a challenge. Rural marketing is an initiative that involves offering rural India each and every facility that is in use in rest of economy to raise the level of standard of people in these areas. To reach at goal of an balanced and growing economy India needs to ensure that not even a single sector or part of economy left behind from economic point of view. This paper discuss about the present scenario of rural marketing in India and various problems and prospects for rural marketing in developing Indian economy.