Journey from strategic marketing to creation of brand ‘Namo’

A brand is a customer experience represented by a selection of images and ideas, often refers to a symbol such as a name, logo, slogan and design scheme. Political parties can be viewed as brands and politicians are the products. All of them segment markets and then try to target them. They have different marketing strategies for different segments. Some of their strategies failed and some succeed. There is a fundamental truth that in today's fragmented and diverse society, no product can succeed without marketing. So, if one wants to sell a product with no marketing, it will either die or remain niche and boutique.