Consumer behavior towards fast food outlets in Warangal

In India, due to various reasons like high disposable income, different cultural influences people are going out to eat fast food. Fast food industry is emerging and fast food chains are customising their offering to the local taste. This study has been undertaken to know the consumer behaviour towards fast food outlets in Warangal. To collect data questionnaire has been administered to the respondents chosen by convenient sampling technique. The major findings of the study are people prefer local outlets, going out frequently with class mates/colleagues. The most preferred fast food item is Pizza and puff, personal source like friends/relatives are the major source of awareness. Taste, location and privacy are the most considered factors while choosing fast food outlet. Majority of the respondents are satisfied towards various factors of fast food outlets.