South Asian Journal of Marketing & Management Research
  • Year: 2015
  • Volume: 5
  • Issue: 5

Pilgrimage tourism in Tamilnadu – problems and promotion

  • Author:
  • S. Jeyakumar, , S. Rajaram,
  • Total Page Count: 9
  • Page Number: 10 to 18

*Assistant Professor, PG and Research Department of Commerce, Sri SRNM College, Sattur, India

**Research Scholar, Research and Development Centre, Bharathiar University, Coimbatore, India

***Associate Professor, Department of MBA, Kalasalingam University, Krishnankovil

Online published on 14 July, 2015.

Abstract

Tourism, in the present context, has gathered momentum and emerged as the biggest industry of the future. Pilgrimage tourism is an integral part of our tradition and culture. Main Objectives of the present paper is to highlight the importance and significance of places of pilgrimage in Tamil Nadu and to assess and analyze the problems and promotion of pilgrimage tourism in Tamil Nadu. Tourism opens up new window for resources, both investment generation and revenue generation leading to employment generation as well as socio-economic development of the local population. The Central Govt has to take up the responsibility of augmenting the developmental activities initiated by the State Government, with allocation of adequate funds at proper time, so that the pilgrimage tourism may be developed not only in the Tamil Nadu region but throughout the country. This research is mainly based on secondary data. Secondary data required for this study was collected from different authentic sources.