A study on source of finance as a motivational factors in purchasing tractors

India's economy can be thought of as comprising of two main sectors, namely, the Rural Sector and the Urban Sector. The Rural sector is, in turn, composed of two main sub sectors i.e. the agricultural sub sector and the non-agricultural sub sector. Motivated by a desire to understand the relationship between attitudes, behavior and intensions, And the impact of socio economic factors have a sought in this study influencing tractor purchasing behavior. In the other end, the need, benefits of the tractors and the availability of finance initiates the rural sector to own tractors.