South Asian Journal of Marketing & Management Research
  • Year: 2015
  • Volume: 5
  • Issue: 5

Assessing countries’ financial inclusion initiatives - a case of Pradhan Mantri Jan Dhan Yojana

  • Author:
  • Anusha Goel
  • Total Page Count: 14
  • Page Number: 47 to 60

Delhi University, New Delhi, India

Online published on 14 July, 2015.

Abstract

Financial inclusion is the most recent item in the social inclusion agenda and promotes the need for access among all segments of society to a range of financial products at an affordable cost. This paper has been written after gathering information from various sources like research articles, newspapers, government website etc. To combat exclusion developed countries have introduced various laws and legislations from time to time resulting in greater inclusion. In India Pradhan Mantri Jan Dhan Yojana is a one such commendable step in the desired direction However our banking sector is facing various challenges affecting its success. The realities demand more focused approach and coordinated efforts of its stakeholders to wipe out such challenges.

Keywords

Banking, Developed country, Financial Inclusion, India, Jan Dhan Yojana