Online published on 25 September, 2015.
Social commerce can be described as commerce activities done through social media. Consumers use online communities, to generate content and to interact with other users. Businesses are now using social media to build relationships with their customers. Now a days, social commerce have developed into a vibrant and lucrative e-commerce channel. Social commerce creates an environment where consumers are turned into brand ambassadors as they have been empowered to generate content and help firms to co-create value. Such an environment might have the potential to not only influence consumers’ intentions and behaviour to adopt a brand through social interactions. Social commerce constructs such as referrals, recommendations, ratings and reviews forums and communities are important elements through which information sharing is done. This research is undertaken to empirically examine the impact of new developments in e-commerce technologies on consumer's purchase behaviour, co-branding, strategic marketing, co-creating strategies of the firm.
Objective
- To describe social commerce and how firms may use it to develop their business?
- How Social relationships on the internet results in new opportunities for businesses.
- To explain social commerce construct.
- To examine the role of social media in e- commerce channel called social commerce
- Measures undertaken by firms to co-create value in social commerce platforms,
- Importance of trust in social networking sites.
- Social word of mouth and recent development in electronic word of mouth,
- Future of social commerce
