Brand dictum or factum a critical focus to luxury goods

In retail, India is ranked 50th in the world. In the generation of constantly changing Business Environment, there are new brand choices coming up in front of consumers. Over the past few decades, there is a steady rise in private label brands and they often directly compete for market share with luxury brands. Today, the demand of luxury brands is increasing consistently and the type of brand offering is continuously on the rise. Economic deregulation and fast growing GDP are some of the factors that is expanding the luxury market in India. Brands sold under the retailers own name also known as private labelled brands have added more competition in this by offering products which are lower in price compare to that of major manufacture. Private brands are typically those manufactured or provided by one company for offer under another company's Brand. There are less than 5% of the retail business. India has 5,000 to 6,000 retail chain stores of their own. To examine the type of consumers, their behaviour under different circumstances, their tastes and preferences, their attitude towards constantly changing environment and persistent entry and exit of both luxury as well as private label brands, are some basis that would help us to draw meaningful conclusions.