1Alumini, Department of Commerce, Delhi School of Economics, University of Delhi, New Delhi, India
2Senior Executive, Financial Advisory, Deloitte Touche Tohmatsu India Pvt. Ltd.
Online published on 25 September, 2015.
The buying and selling of products and services over the web is known as E-Commerce. New E-Commerce applications are now using wireless and mobile network knows as “Wireless E-Commerce” or “Mobile Commerce”. Five models TRA, TAM, TPB, IDT and UTUAT the discuss that the perceived ease of use, perceived usefulness, subjective norms, personal innovativeness and perceived behavioural control are strong determinants of the intention to adopt E-Commerce and M-Commerce. Variables like Risk and Trust have been introduced by analysing the gaps found by reviewing the literature.
E-Commerce, M-Commerce, Models, Risk, Trust
