Ethics: backbone of a successful business

In this modern era, if we talk about the success of a business concern then one thing that come to our mind is that, should success be attained even at the cost of values and ethics. As per a famous saying, sometimes we must choose between what is ‘right ‘and what is ‘easy’. So, getting success by adopting unfair and unethical means is an easy task but not right and even not long lasting. In the initial days, it was a question of debate that whether ethics has any place in the business and business decisions. In this paper business ethics will be studied to know what does it reflects and light will be spread on its elements and determinants. Some golden rules for ethical conduct will be observed. It will also be judged that weather business ethics pay or not to clarify whether ethics can be considered as the backbone of a successful business or not and how these can be managed to get good results in the long run.