South Asian Journal of Marketing & Management Research
  • Year: 2015
  • Volume: 5
  • Issue: 8

Factors influencing the choice of e banking services

  • Author:
  • V. Siva Kumar
  • Total Page Count: 8
  • Page Number: 29 to 36

Assistant Professor, Alagappa Institute of Management, Alagappa University, Tamilnadu, South India

Online published on 24 November, 2015.

Abstract

E-Banking is the use of computers to carry out banking transaction such as withdrawals through cash dispensers or transfer of funds at point of sale. India is still in the early stages of e- banking growth and development. E-Banking involves information technology based banking under the information technology system the banking services are delivered by way of computer controlled system. The customers do not have to visit the banks premises.. Banker should find out the way to attract more customers to utilize their services. In line with global trends, most customers are not focusing on this internet application. So, we need to solve this problem regarding the importance of the e-banking among customer in the local area. On the other hand, there are few factors that influence the usage of E banking services by consumers. On the whole, first rank goes to E-banking is easy and safe, which is followed by easy usage of credit card, possibility of credit debt repay by installments, overall satisfaction on online banking services, easily remembering the password of credit card and the final place goes to internet to hear about new technological developments Consumers are expecting speedy service from the service provider of any business. The same is expected from the bankers also by the consumers. Consumers are not ready to wait in a queue, wait for the operational time for any emergent and necessary transactions and hence the solution is to make every customer an e banking user.

Keywords

E banking, Information Technology, Consumer behaviour, Decision making etc