South Asian Journal of Marketing & Management Research
  • Year: 2016
  • Volume: 6
  • Issue: 11

Clinch the deal (online auction) of present online furniture sales & marketing-a study

*Ph. D. (Management)-HOD, MBA Department, Vogue institute of Fashion Technology, Dodballapur-Bangalore Rural District

**B. Tech (CS)pursuing (MBA-IDM), Vogue institute of fashion technology

***B. Sc. (ID)pursuing (MBA-IDM), Vogue institute of fashion technology

Online published on 12 December, 2016.

Abstract

Online shopping has become increasingly popular, due to convenience and often lower prices. (Law Dictionary 2 ND edition) Buying online furniture is a trend. Online stores and sellers are selling furniture and other stuffs including home decor and handmade gift items. People who are looking to buy furniture online can now enjoy shopping for furniture by sitting at home and without wasting time in search of perfect furniture for their home or dining space. Sometimes when they visit a local store, they get only few items of their choice and a limited option for variety in E-commerce plays an important role, using M-commerce apps, alsothis digital marketing got succeed taken concern of, this article includes research methodology, importance of furniture's, top online furniture selling companies, onlineauction, comparison of online furnituresales, along with the conclusion. Future this article is useful for the interior designs and ambience fixers. Nowadays online furniture shopping has become a trend as it gives the customers an opportunity to do a proper search of what they are looking for.

Keywords

Onlinefurniture's, trend, on line auction, E-commerce, M-commerce, digital marketing