Influence of sales and Marketing Strategies of Washing Machine on Customers’ Buy Ingbehavior

Understanding purchasing and consumption behaviour is a key challenge for marketers. Consumer behaviour, in its broadest sense, is concerned with understanding both how purchase decisions are made and how products or services are consumed or experienced. Some purchase decisions involve long, detailed processes that include extensive information search to select between competing alternatives. Other purchase decisions, such as impulse buys, are made almost instanteously with little or no investment of time or effort in information search. Some purchase decisions are made by groups (such as families, households or businesses) while others are made by individuals. When a purchase decision is made by a small group, such as a household, different members of the group may become involved at different stages of the decision process and may perform different roles. In this study 100 respondents from Nagpur were considered and based on their experience about sales and marketing strategies for washing machine conclusions were drawn.