A study on individual investors satisfaction level of existing investment schemes in Salem districts

Individual investments behaviour is concerned with choices about purchases of small amounts of securities, Deposits, Mutual fund, Insurance, Chit Funds etc… for his or her own account. Investment decisions are often supported by decision tools. It is assumed that information structure and the factors in the market systematically influence individuals’ investment decisions as well as market outcomes. The objective of the study was to establish the Satisfaction level of existing investment avenues investment decisions at the Sale District. The study was conducted on the 200 investors. To collect data the researcher used a structured questionnaire that was personally administered to the respondents. The questionnaire constituted 13 items. The respondents were the individual investors. In this study, data was analyzed Simple percentage analysis. The researcher confirmed that there seems to be a certain degree of correlation between the factors that behavioral finance theory and previous empirical evidence identify the average investor. The findings from this research would provide an understanding of the various decisions to be made by investors based on the prevailing factors and the eventual outcomes for each decision and would identify the most satisfaction factors on the individual investors’ behavior on how their future policies and strategies will be affected since investment decisions by the investors will determine the investors strategy to be applied.