Emergence, opportunities and challenges of online marketing in Bangladesh: An observational review

Aim of this paper is to analyze and evaluate the growth, opportunities and obstacle of Online Marketing in case of Bangladesh. It is an observational based study. It describes the present situation of online marketing in Bangladesh. This study undertakes a review of the e-commerce, online Marketing and other literatures in order to arrive at my conceptual model. The paper showed that online marketing scope, area, opportunity, threat and its platform in Bangladesh. The findings from an extensive review of literature and Internet and other secondary sources are-A growing number of people of Bangladesh are using internet and interested to engage in online marketing. At present a lot of Online marketer are conducting their online Marketing activities and getting a huge numberof responses from the internet users of Bangladesh. This study will be helpful for the internet users as well as for new & present entrepreneurs of Bangladesh. Today people of Bangladesh are getting benefit from this online marketing. It has a great scope of Bangladesh to reach an apex position in the online marketing in the world for its growing number of online users and smart phone subscribers.